Coronavirus Impact on Search Marketing

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corona virus

Individual lives are the overriding concern Concerning the topic of coronavirus. Yet it’s prudent to think about the impact it might have, including the economic one. While the thickness of this impact is difficult to predict, there are signs there may be a ripple impact should the current trends continue.

Shop From Home Trend

There Have been videos of Wuhan posted that reveal deserted streets. Other affected cities have similarly become eerily deserted.

It’s been suggested that if the outbreak accomplishes it will Shift more purchases online. The main reason is because more people will be hesitant to leave their houses to store.

Conference Cancellations

Conferences Rakuten Advertising just cancelled their DealMaker London event that was scheduled for April 1, 2020.

Google Cancelled their April 6, 2020 CloudNext summit in San Francisco and decided To flow it instead and cancelled a Las Vegas event scheduled for March.

Travel Predicted to Suffer

The Chairman of IAC cautioned that Expedia was expected to earn $30 to $40 million dollars less due to the impacts of the coronavirus.

Travel Is a significant affiliate niche in itself. But it also affects local based businesses in the restaurant and hospitality markets.

Looming Merchandise Shortages

Oakland, CA is a port of entry to Chinese products. News reports state that almost 20% of boats scheduled to unload in Oakland have cancelled.

Less Supplies means less stock.

In accordance with the Harvard Business Overview:

“We Predict that the peak of the effects of Covid-19 on international supply chains will happen in mid-March, forcing thousands of companies to throttle down or temporarily shut assembly and production plants from the U.S. and Europe.

The most Vulnerable companies are the ones that rely heavily or solely on factories in China for parts and materials. The action of Chinese manufacturing plants has dropped in the past month and is expected to stay depressed for months.”

The Situation is similar in Los Angeles, CA vents where you will find over 25 percent cancellations based on this Wall Street Journal.

This may Sooner or Later affect merchants who sell Chinese Products (as well as their affiliates) as well as affiliates who depend on sales of Chinese made products on Amazon.

Coronavirus Impact on SEO Consulting

The Search marketing community tends to think of SEO as being about rank number one in search engines. But standing isn’t the end it is just the means. The objective of ranking is revenue.

Ranking number one way nothing if there aren’t any earnings and that’s what happened in the 2008 downturn, sales collapsed across a vast assortment of industries.

This Affected search marketing because clients fell off because they could no more afford to cover consulting.

Some Industries managed to keep earning. Yet I remember that many had to dismiss fees to hang on to long term customers whose earnings fell as a result of downturn.

Everything Else is Everything Else

We Occupy an uncertain moment in time, on the cusp of a potentially historic occasion. It is important to think of ways to prepare.

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