If you are planning to make your career in digital marketing in India or would like to know more about it, we are providing a gist of it.
There are many questions that come to our mind when we think of digital marketing like what are the various fields that I can make my career in, what are its career growth, how to learn the skills and so on.
Through this blog, we will try to answer those questions and by the end of this blog you will be one step closer to making the right career choice.
What is the scope of Digital Marketing in India?
Over the last few years, Digital Marketing in India has witnessed exponential growth and by the end of this year i.e 2020, it is expected to generate over 20 Lac jobs.
In this digital era,everyone is using the internet irrespective of age, gender or location. A business owner cannot ignore these users. Hence, Career in Digital Marketing in India is growing day by day.
Now, let us look at some of the facts which will make you believe that a career in Digital Marketing is one of the lucrative options:
- Internet traffic will grow at an annual growth rate of 32%
- As per the report published by IMRB – ‘Online advertising market in India is increasing on an average of 30% each year’
- According to a Google report in April 2017, 9 out of every 10 new internet users in India are regional language users over the next five years.
- The expected amount of budget which will be allocated to digital media is around Rs 25,200 crores by the end of this year i.e 2020.
- As the government is supporting ‘Digital India’ and Indian start-ups, more and more jobs would be created for the people in this field.
Digital Marketing Career Opportunities
The internet penetration in India is the highest leaving behind several developed countries like the United States and the United Kingdom. 59 percent of the world’s population uses the internet daily and 65.1 % access the internet through mobile.
As people have shifted from traditional to marketing in internet, 90% of Indian brands spend more than 15% of their marketing budget on Digital Marketing.
This data is therefore enough for you to understand the career opportunities in Digital Marketing in India.
Different Verticals of Digital Marketing
A career in Digital Marketing opens new paths that provide various opportunities. The common digital marketing career verticals are – Search Engine Optimization Analyst, Social Media Manager, Affiliate Marketer, You Tuber, Content Writer, Online Reputation Management Manager, etc.You can even work as a freelancer on different projects or become an entrepreneur.You can even make a career in Digital Marketing in India if you are an expert in some regional language as marketing is also required in rural areas.
Let us take you through some of the most common profiles of Digital Marketing in India:
Web Developer & Web Designer
A web developer or designer is one who is responsible for designing and maintaining websites. In other words, you can say that these are the people who are behind those amazing web pages you browse on the internet daily.
Knowledge of languages like Java, CSS, .NET, PHP etc is a must when you choose this as your career option.
Average Salary – Rs 3 Lacs to Rs6 Lacs per annum
Search Engine Optimization Analyst are the ones who are responsible for getting traffic to the website by improving Google SERP.
They make sure that your web page is optimized according to Google standards.Here also, you can work as a freelancer and work on different projects. SEO is one of the best career options for all those who are aspiring for a good digital marketing career in India.
Average Salary – Rs 2.5 Lacs to 6 Lacs
Social Media Executive or Manager is the person who handles all the social media platforms of your business such as Facebook, LinkedIn, Instagram, Twitter, etc.They closely follow your competitors and also keep a note of all the latest social media trends.They work by coordinating with the content and graphic designing team for great creatives.The only requirement for this profile is close analysis, great knowledge of social media platforms, a creative mind.
Average Salary – 3 Lacs to 7 Lacs per annum
The ads which you see while browsing the internet are made by those PPC experts.These profiles are in high demand as it generates a lot of leads for businesses. The major responsibilities include keyword research for ads to be made, managing ad groups, optimizing landing pages, generate analytics and taking out reports.They also work by coordinating with the creative team for ad copies and good graphics.
For those who have an analytical mind, PPC is a great career option.
Average Salary – 3.5 Lacs to 7 Lacs per annum
Content Writer and Content Marketer
If you are aspiring to a digital marketing career in India and love writing, then the content writer profile will best-suit. But remember that writing for the web is totally different from your essay writing as keyword research needs to be done before writing on any topic. You also need to put trending content by stuffing keywords. A content writer always coordinates with the SEO team and then work on it. The only need for this profile is to have a great command over. Language and creative thinking.
Average Salary – 3 Lacs to 5 Lacs per annum
Digital Marketing Manager
Digital Marketing Manager looks at the overall digital marketing by making strategies, generating traffic and supervising all the above-listed profiles.
In short, he or she is the head of a Internet marketing agency.
An individual should have at least 6-10 years of experience to reach this position. It is the goal of every professional who is trying to make a career in digital marketing in India.
Average Salary – 6 Lacs to 10 Lacs per annum
There are many other profiles in marketing depending on a person’s skill and interest like:
- CRM Manager
- E-Commerce Manager
- Email Marketing Manager
- Affiliate Marketer
- Online Reputation Management Manager
How to Learn Digital Marketing Skills and Pursue a Career in this field?
You don’t require a special degree or any specific graduation background to learn digital marketing.But, a brief knowledge of what digital marketing exactly is and how the industry operates is very much required and should be clear to you before opting for this course.
There are numerous educational institutes which are offering digital marketing courses. You can choose any of these courses as per your requirements, time and budget. We at Skill Shiksha also offer online digital marketing course which is taught by our industry experts. You can sit in any place and just login to start your course without affecting your regular schedule. You need not come down to any place just to take a class of a few hours. We provide online courses with live sessions so that students get to benefit from it. You will also get videos and text study materials.